how do I measure brand mention rate?
where do I start with AI search optimization?
Prompt
The question a customer actually puts to AI. It is the unit of measurement and where optimization starts.
The era of AI search:
build the brand AI recommends.
When someone asks AI about your category,
what does it say about you?
Analyze where you stand, publish pages AI cites,
and grow the traffic AI channels send you.
Visibility
Track how often and how prominently AI answers mention and cite your brand.
Competitors
68.7%
↓0.1%Across all 434 responses, 298 mention your brand.
Share of Voice (SoV)
Your brand's mention share in AI answers versus competitors — purpose-built for AI search. It weights each mention not just by count but by its rank (earlier ranks higher) and length.Anymorph 27.9%
Visibility Labs 16.0%
Lumenpath 13.9%
SearchScope 13.6%
GeoRank AI 13.6%
Northfield AI 9.9%
Quarrylight 5.1%
AAnymorph
Visibility Labs
Lumenpath
SearchScope
GeoRank AI
Northfield AI
Quarrylight
Brand
SoV
1
AAnymorph
68.7%
0.1%
27.9%
2
Visibility Labs
60.0%
0.0%
16.0%
3
Lumenpath
59.4%
0.3%
13.9%
4
SearchScope
58.6%
1.3%
13.6%
5
GeoRank AI
58.1%
0.2%
13.6%
6
Northfield AI
55.9%
1.5%
9.9%
7
Quarrylight
51.7%
1.1%
5.1%
Mention rate
68.7
%
±0.0%pAcross 434 responses
Share of voice
27.9
%
Against competing brands
Average rank
1.0
0.1ppPosition within the answer
Owned citations
2,947
Of 11,249 citations total
We collect answers from 10 major AI engines every day and track where your brand gets mentioned and cited
So, does AI
recommend your brand?
As search moved from links to answers, what you have to measure moved with it. AI search optimization runs on four units.
recommend a GEO tool
also searched
Query Fanout
The searches AI runs internally to answer one user prompt. You have to capture this query list first.
0mentions
Mention
Whether your brand appears in the AI answer — how often, but also where in the answer and how prominently.
anymorph.ai/guides/geo
brunch.co.kr/@geo
news.hada.io/topic
Citation
The source the answer linked to as its basis. It tells you which pages AI trusts.
Why Anymorph
AI search is not a problem you solve by adding one more dashboard.
We do not stop at measuring
Most AI search optimization tools show you how often you were mentioned, then stop. Anymorph runs prompt design, answer monitoring, and page publishing as one cycle. What you get back is work shipped, not a report.
Real answers, not estimates
Browser automation collects the answer exactly as a user sees it, every day. Not an API approximation — the sentences that actually surfaced, and the sources those sentences cited.
We work past your own site
AI does not only cite your storefront. On-site pages published to your domain run alongside off-site channels — community, editorial, PR — so the surface that can be cited gets wider.
Analyze, monitor, and act
as one cycle
What you measure becomes what you act on, and what you ship feeds the next measurement. The three stages never stop turning.
- Analyze
- Monitor
- Actions
01 · Analyze
It starts by deciding what to measure
We build the prompt set your customers would actually type, from brand knowledge, keyword volume, and community questions. Grouped by topic and intent — which is what lets you say later where you are weak.
More on Analyze02 · Monitor
We pull the real answers, every day
Browser automation collects answers from the major AI engines and records mentions, citations, and query fanout day by day. Where you stand and what to go after both come out of this.
More on Monitor03 · Actions
We publish the pages that get cited
We correct the schema and structure of your existing site, then publish on-site pages in the shapes AI cites most to your own domain. Off-site channels — community, editorial — run alongside.
More on ActionsStart at the size your brand is
Every conversation opens with a read on your current AI visibility. Decide after you have seen it.
Small Brand Plan
₩1,100,000+ / mo
AI search optimization for one brand, in one language and market
Talk to usMedium & Big Brand PlanPopular
₩2,000,000+ / mo
AI search optimization at a larger scale, for one brand, in one language and market
Talk to usEnterprise Plan
Custom
Organic marketing automation at scale, across multiple brands, languages, and markets
Talk to usFrequently asked questions
The questions we hear most from teams looking at AI search optimization for the first time.
How is this different from SEO?
SEO is about your rank on a results page. AI search optimization is about whether your brand is mentioned and cited inside the answer AI generates. That changes the unit of measurement: instead of rank, we track mention rate per prompt, which sources got cited, and your share against competing brands.
How do you collect the answers?
Browser automation runs your prompts against 10 major AI engines every day and takes the answer exactly as a user sees it on screen. Not an API approximation — we analyze the sentences that surfaced and the sources those sentences cited.
How long does AI search optimization take?
Plan for three months at minimum. The first response to structural fixes and published pages usually shows up within 4–8 weeks, and Perplexity-style engines move first because they pick up new documents fastest. Engines that also weigh accumulated trust — ChatGPT, Google AI Overviews — take longer. Citations are an asset that compounds rather than a rank that flips, so meaningful share movement lands in the 3–6 month range.
How is the prompt count measured?
It is the size of the prompt set we run each day. Running one prompt against several engines multiplies the responses, but the prompt count is per set. How large a set you need scales with your target: the more user personas × languages × products (SKUs) × brands you cover, the more prompts there are to cover.
Where do the generated pages get published?
Straight onto your existing website's domain — on-site. No separate subdomain or outside host splitting your traffic, and the pages are generated to match your site's existing brand tone and style. Off-site channels — community, editorial, PR — run separately, alongside.
What do we need to get started?
One domain is enough. Book a demo and we will show you where your visibility stands across AI engines today, and you can decide from there.
How do we see results?
Traffic to the pages you published and your AI channel visibility sit in the same dashboard. Alongside views and dwell time per page, you can see in the citation source list whether that page has actually started getting cited.
Curious where your AI visibility stands?
- Talk to the Anymorph sales team.You get a product demo and a visibility report for your own brand domain.
- If you would rather just talkcontact@opactor.com