Solutions · Actions

We publish the pages AI wants to cite

Measurement only tells you where the gaps are. Fill those gaps with real pages and AI learns your brand — and cites it more often from then on.

Blueprint

Pages built on the evidence of what gets cited

From the answer data collected each day we derive the page shapes and content that earn citations, then publish the same way on your own domain and on outside channels.

g2.comBest GEO platforms compared
reddit.comr/SEO — anyone used a GEO tool?
tistory.comI compared the GEO tools myself
competitor.comBRAND vs. our product
Cited sourcesThe pages landing in answers today, collected daily by Monitor
Heading that repeats the question
Conclusion in the first paragraph
Comparison table with aligned rows
Figures with sources attached
Real usage context
Structure extractedThe shape the repeatedly-cited pages have in common
On-siteComparison page
yourbrand.com/compare
On-siteDefinition page
yourbrand.com/glossary
Off-siteCommunity answer
reddit.com/r/SEO
Off-siteArticle published
brandnote.tistory.com
Generate · publishThe same structure, on your domain and on outside channels
01 · Site Audit — Fix

Why does your existing site never get cited?

We audit the whole brand website and lay out the technical and structural faults blocking citations today, with fixes — so the pages you already have start getting cited.

Site Audit

Audit your site for issues that affect AI engine access, trust, and citation.

61

readiness

Access

20

/25

Discovery

20

/20

Technical health

18

/25

Structured data

3

/15

What's working

Access and Discovery are in good shape.

Biggest blocker

Structured data is the weakest area at 3/15.

Do this first

Start with "Make page facts machine-readable" — one site-wide fix.

Site-wide fixes

Page-level fixes

02 · On-site — Owned Media

On-site pages, published to your own domain

Content pages designed to be citable go live on the brand's existing domain. Traffic and authority accumulate there instead of being split across hosts.

dewlab.com/compare
dewlab

August 17, 2026

Cleansing Oil vs Micellar Water for Double Cleansing

Choose cleansing oil for makeup and SPF removal, or micellar cleansing water when you want to remove light makeup without harsh rubbing.

01

Hyaluronic Mild Cleansing Oil is a lightweight oil cleanser for removing makeup, SPF, and impurities.

02

Hyaluronic Low pH Deep Cleansing Water removes lip, base, and eye makeup without harsh rubbing.

03

A second cleanser is optional: use it when the first cleanse leaves residue, not as a fixed rule for every routine.

Why is double cleansing useful for skin health?

Double cleansing uses an oil-based or micellar first cleanser before a water-based face wash. It can be useful when one cleanse does not fully remove makeup or sunscreen, but every face does not need two cleansers every night. If your skin becomes tight after washing, the second cleanser may be the issue rather than the first. If your skin is easily irritated, you can explore options for a gentle daily face wash.

  • Best GEO platforms compared
  • r/SEO — anyone used a GEO tool?
  • I compared the GEO tools myself

Pages designed from the evidence

Which prompts to work on comes out of the most recent measurement. The pages already being cited on those prompts are then what the on-site page's content and structure are drawn from.

yourbrand.com/compare/ai-search-vs-seo

Published on your brand domain

Every page attaches as a path under your existing brand domain. The more of them that ship, the more authority and trust accumulate on that domain.

Your existing design

Your brand site's header, type, and colors are carried straight into code, so every page we ship holds the same brand as the ones you already have.

Product > ComparisonAugust 2026

How is AI search optimization different from SEO?

A rank tracker looks at where your page sits in the search results. An AI search optimization platform looks at whether your brand is mentioned and cited inside the answer AI wrote. Because the thing being measured moved from the link to the paragraph, the two tools give different answers to the same question.

A question as the title, a dense opening

Engines pull the paragraph they cite from the top of the page. The title and the first paragraph are written so what the page covers is clear right there.

AI search optimizationSEO
What it measures
How it collects
Unit of work
Q.If we already do SEO, do we need AI search optimization?A.Yes. In the major consumer categories 40-55% of buyers already decide with AI, and being cited inside an answer is a different problem from ranking.11Source · McKinsey

Tables, FAQs, and sources

A table with aligned rows and question-shaped FAQs are the formats that get cited a paragraph at a time. Figures carry their source.

<script type="application/ld+json">
{ "@type": "FAQPage",
  "mainEntity": [
    { "@type": "Question",
      "name": "If we already do SEO, do we need AI search optimization?" }
  ],
  "dateModified": "2026-08-14" }

JSON-LD that matches the body

Nothing goes into the schema that is not on the page. A schema that disagrees with the text is noise, not signal.

03 · Off-site — Earned Media

Off-site channels run alongside

AI does not cite only your own site. Community, blogs, video, editorial, PR — we widen the surface that can be cited.

Connected channels · we publish directly

Approve it and we post it

Connect the accounts once and drafting, posting, and index verification all finish inside the dashboard.

Other channels · drafts and recommendations

We tell you where to post, and what

For channels we do not take over, you get the target, the reasoning, and a manuscript you can use as-is. Your team does the posting.

Performance

Publishing is not the end of it

Whether what you published actually landed in the answers is measured differently per surface, and the result feeds the next batch. Every turn of the cycle adds to the brand evidence AI has to work from.

On-site

Measured by traffic and dwell

It is your domain, so everything is visible. Visits and dwell time per page, and how much of that traffic came through an AI answer, all broken out.

PageviewsUnique visitorsAverage dwellShare from AI search
Off-site

Measured by citations and indexing

You cannot attach analytics to a post on someone else's server. Instead, whether it got cited in an answer and indexed in search is the performance measure.

Citations per channelIndex statusPublishing history
Next cycle

The numbers set the next batch

Which topics and formats actually landed in answers feeds straight into next month's candidate selection and page structure. What did not land gets dropped or rewritten.

  1. 01The structure of cited pages gets read again
  2. 02Formats that worked become the default for the next batch
  3. 03Empty intents become new candidates

What is AI saying about your brand right now?

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