Solutions · Analyze

It starts by deciding
what to measure

Running a lot of arbitrary questions does not show you your AI visibility.
AI search optimization starts by picking, with evidence, the questions your customers will actually ask.

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Evidence

Built on evidence, not guesswork

The prompt set everything is measured against
is built from four strands of data that stand in for real demand.

Brand knowledge

We structure categories, product lineup, the competitive picture, and the objections that keep coming up, from your domain and brand material. It is the baseline that keeps the prompts from drifting away from the actual business.

Search demand data

We start from phrasings whose demand is already proven. Keyword volume sizes each topic; related searches widen what was missed.

Question-shaped demand

People type keywords into a search box but ask AI in sentences. We collect that sentence-shaped demand separately, from autocomplete, related questions, and community Q&A.

Live engine readings

Candidate questions go to the real AI engines. Only the ones whose answers diverge stay — a question that answers the same for everyone has nothing to measure.

Process

How a prompt becomes one a person would actually ask

From those four strands we build the prompt set everything is measured against, matched per language and market to the questions people there actually put to AI.

01
Gather the evidence
From that evidence we lock down the exact brand, domain, market, and customer facts the prompts will be built on.
02
Design the intents
Within that category, we split the decisions people actually make into intents. The unit is a decision, not a question.
03
Verify demand
Each intent is checked against search demand data, then widened with related searches and autocomplete to catch what was missed.
04
Check for contention
We put representative questions to the live engines. Questions where the answer differs by brand stay; questions that answer the same for everyone are dropped.
05
Polish them into sentences
The same intent gets different situations, lengths, and registers until it reads the way a person would actually type it. That is not the same as stretching a keyword into a sentence.
06
Lock the prompt set
The set is fixed and daily measurement begins. Prompts that change later are recorded as a version, so the basis of measurement never drifts.

Prompt Design

So no customer is left out

Who is asking, in what situation, to decide what — all of it changes the length and register of the question. Anymorph's prompt set is designed to hold that whole spread.

Broad

3–10 words

The first question, still carrying search-box habits. Unpolished, almost no conditions attached.

best AI search optimization tools
where do I even start with GEO?

Specific

12–35 words

A question with one real decision in it. One or two conditions that change the answer come attached.

we're a B2B SaaS company — is there an AI visibility tool worth using?
if a team already does SEO, do they need to do GEO separately?

Niche

25–55 words

A question with a specific situation in it. Scale, budget, the tools already in use — the constraints that decide the answer stay in the sentence.

we've been writing a blog for two years and our brand has never once come up when I ask ChatGPT. what should we be doing differently?

Prompt Set

Topic · prompt

A topic is the unit that groups prompts by search keyword, product, or situation.Worded differently or not, questions leading to the same decision sit in one topic.

Search topics...

KREN

TopicAll

Versionv4Latest

	Topic Prompt	Mention rate	Top Brands	Intent
12	Choosing an AI search optimization (GEO) tool	71%142/200	A Anymorph41% V Visibility Labs33% G GeoRank AI27% S SearchScope19% L Lumenpath12%	Commercial
	1recommend an AI search optimization tool		A Anymorph V Visibility Labs G GeoRank AI
	2we're a B2B SaaS company — is there an AI visibility tool worth using?		V Visibility Labs A Anymorph G GeoRank AI S SearchScope L Lumenpath
	3which GEO tools integrate with Search Console and GA4?		V Visibility Labs G GeoRank AI S SearchScope
	4we're seed stage with under $700/mo to spend and need both Korean and English covered. which GEO tool fits?		V Visibility Labs G GeoRank AI A Anymorph
10	GEO platform pricing and contract terms	39%78/200	V Visibility Labs33% G GeoRank AI27% A Anymorph41% S SearchScope19% L Lumenpath12%	Transactional
8	Quality of auto-generated pages	33%66/200	V Visibility Labs33% G GeoRank AI27% S SearchScope19% A Anymorph41% L Lumenpath12%	Informational
9	How GEO differs from SEO	58%116/200	V Visibility Labs33% A Anymorph41% G GeoRank AI27% S SearchScope19% L Lumenpath12%	Informational
6	Mention rate against competitors	55%110/200	V Visibility Labs33% A Anymorph41% G GeoRank AI27% S SearchScope19% L Lumenpath12%	Commercial